lunes, 20 de enero de 2014
Pisco / Peru more tan 400 years of History & Tradition (1613 -2013). elpiscoesdelperu
miércoles, 1 de enero de 2014
In Land of Pisco... Pisco loving "Celebrating two Pisco-Loving Cocktails: the Chilcano and the Pisco Sour "
Pisco / Peru more tan 400 years of History & Tradition (1613-2013). Written by: Martina Negrón Mendoza Translate by Katrina Heimark Over the past few years, thousands of Peruvian palates have added themselves to the homage that is in honor of two delicious cocktails based upon our grape brandy: the Chilcano and the Pisco Sour. The assigned dates for the savoring of these cocktails have been placed on the National Calendar for 2011 as “Chilcano Week,” which was celebrated from January 11 to 17, and more than 200 companies, among them restaurants, bars, and hotels in Lima and all over Peru, hand in hand with consumers, made this drink more popular, especially among young people. On the other hand, every second Saturday in February, starting in 2004, is the national day of Pisco Sour, a drink which has formed part of our national identity. Marisa Guiulfo, the “queen” of the most highly requested events and banquets of Lima, commented that the majority of weddings have left behind the classic toast with champagne and now prefer to do so with our prized Pisco Sour, and on the principal tables, they ask her to exhibit Peru’s immense variety of piscos. Both dates were instituted with the purpose to position these drinks in an important place in our cuisine, and, of course, increase the consumption of our Peruvian spirit. Interestingly enough, these dates were proposed by men and women of the press, who realized that other countries celebrated their national drinks in this way, and that here, only Inca Kola, a drink for the entire family, was marketed in this way. While this isn’t exactly bad, we unfortunately had forgotten a worthy, original distilled beverage, called Pisco, which is used to make exquisite cocktails. The woman behind Pisco Sour Day was reporter Virginia Rey-Sanchez, who, when she found out that Chile was going to celebrate the day of “Piscola,” began a campaign via email (this was before the days of Facebook), so that Peru would celebrate something similar. This was in February of 2003. Rey-Sanchez met with publicist Gustavo Rodriguez and with her colleague Raul Vargas in order to continue to promote the idea. An interview took place on RPP (Radio Programs of Peru) and through the use of Rodriguez’ publicity posters, they began, as a citizen’s initiative, Pisco Sour Day. The rest of the story you already know. elpiscoesdelperu